Better Together: Part 2 – Implementing

Photo by Anna Earl on Unsplash

Volunteers… from the hockey mom down the street, the senior who serves at a homeless shelter or the saintly Mother Teresa…they truly are valuable!  In the previous blog we discussed the benefits for both organizations and individuals. And while managing human resources has always been important, this aspect has become more crucial than ever during the COVID-19 pandemic.

In Part 1, the first 3 standards of practice from the Canadian Code for Volunteer Involvement were discussed. It begins with a mission-based mindset, an integrated human resource approach and an infrastructure that defines and supports the involvement of volunteers.

The Standards of Practice for Volunteer Involvement
  1. Mission-Based Approach
  2. Human Resources
  3. Infrastructure for Volunteer Involvement
  4. Evaluation: Tracking Measuring and Reporting
  5. Volunteer Roles and Recruitment
  6. Risk Management
  7. Screening
  8. Orientation and Training
  9. Support and Supervision
  10. Recognition: Valuing volunteer Involvement

 

Following is a discussion of the next four standards.

Evaluation: Tracking Measuring and Reporting

The impact of volunteer involvement needs to be evaluated to ensure its success. The organization should have an evaluation framework in place to assess the performance of volunteers and to gauge volunteer satisfaction. Records should be kept for each individual and in accordance with privacy laws. Just as a paid staff member would have annual reviews, the individual performance of the volunteer should also be evaluated on a regular basis.  The impact of their contributions should be shared with them as well.

Volunteer Roles and Recruitment

Clear roles for volunteers must be identified. When staff are hired for pay, a job description is part of the expectation. The term ‘Volunteer’ refers to what the staff member is paid, not the expectation of their work. Therefore, a clear title and documented job description is necessary for paid or volunteer staff. Be sure to include the hours or time required, skills needed and how the task supports the mandate of the organization. Try to incorporate both the things that need to be done and things that motivate volunteers. What are the benefits? List them: learning new skills, meeting new people, or helping those in need.

It is necessary to monitor and redesign jobs where needed. If there is a job that is difficult to fill, ask around to see what is preventing volunteers from committing to it. Do volunteers for a certain area keep quitting? Ask questions to find out both why and to discover how the task could be more rewarding.

A recruitment strategy must be developed. Try to reach diverse groups for potential volunteers. Keep in mind that the different generations may require a different engagement approach. Statistics indicate that younger Canadians are less likely to volunteer if they are not asked personally. Does the ideal volunteer need to have specific skills or interests? What kinds of needs might the ideal candidate have (childcare, transportation, etc.)? Answering those kinds of questions may help determine where to start looking for the right people for the job. Having determined who you are trying to reach makes the next step of getting the message out to them easier.

A consistent selection process must be established. While interviews are a common method to determine an individual’s suitability for the position, keep in mind that a face-to-face interview is limited in what it reveals. A person who interviews well is displaying that they are skilled in interviews. It might not be the best method to evaluate all candidates, especially when individuals who have great potential are shy or nervous. Additional components such as personality tests, skills-based questionnaires or working a trial shift may be useful. A reciprocal attitude– allowing the candidate to ask questions can reveal clues as to whether their goals will complement those of the organization.

Risk Management

Procedures should be in place to assess, manage and to mitigate potential risks to volunteers, organizations, clients, staff, and participants.  Each role and activity should be assessed for risks.

Health and Safety protocols should be followed. Provincial health and safety regulators often provide resources for employees which can be applied to volunteer positions as well. Form a workplace safety group with volunteer members and ensure that liability insurance is in place to cover unforeseen circumstances.

Screening

Would a bank hire a teller without background checks to make sure they are trustworthy? Clearly, there is the same type of risk with volunteers as there is with paid staff. The organization should have a clearly communicated, consistently applied and transparent screening process. This should include background checks such as a Criminal Record Check or Vulnerable Sector Check as well as conversations with personal references.

Begin by defining the organization’s screening process for new volunteers. Once the guidelines have been developed, assess the current volunteers and their job descriptions, and begin implementing screening.

Conclusion

When all staff and their roles are valued, and with a framework for implementing a volunteer program in place, it is more likely that organizations will get the right person for the right job. The next task is to create an environment that retains volunteers. Further insight into how to create that kind of environment and the related standards of practice will be covered in part 3…

Resources

10 Steps to Safety

What’s the Real Cost of Recruiting the Wrong Person?

13 Ways to Ensure You Always Hire the Right Person


Better Together: Part 1 – Designing

Photo by Anna Earl on Unsplash

Managing Volunteers Successfully

Volunteer Canada has been providing volunteer management resources since 1977. Their Canadian Code for Volunteer Involvement (2017) is a guide to assess volunteer management practices. The Code is composed of 3 essential elements as follows:

  1. The value of volunteer involvement:
    The value of volunteer involvement begins with understanding that it plays a fundamental role in society, builds strong communities, enlarges the capacity of organizations. This is a personal and highly relational way for individuals to be involved.
  2. The guiding principles that frame the relationship between the volunteer and non-profit organization:
    Volunteer involvement must be reciprocal. Volunteers have rights. They are an important part of the organization that requires appropriate human resources infrastructure to provide a safe and supportive environment. Volunteers have responsibilities. They make a commitment to act with respect for the cause, for the organization’s benefactors, leadership and staff, and for the community served.
  3. The standards of practice which ensure success:
    These are divided into ten areas which provide guidance to be adapted rather than detailed instructions.
The Standards of Practice for Volunteer Involvement
  1. Mission-Based Approach
  2. Human Resources
  3. Infrastructure for Volunteer Involvement
  4. Evaluation: Tracking Measuring and Reporting
  5. Volunteer Roles and Recruitment
  6. Risk Management
  7. Screening
  8. Orientation and Training
  9. Support and Supervision
  10. Recognition: Valuing volunteer Involvement

Following is a discussion of the first three standards.

Mission-Based Approach

In this type of approach to volunteering, the Board of directors and senior staff acknowledge, articulate, and support the vital role of volunteers. This will be seen in tangible ways:

  • Write: The mission statement should clearly articulate the value of volunteers to the organization.
  • Approve: The Board approves goals and strategies for volunteer involvement.
  • Join: The Board see themselves as volunteers.
  • Demonstrate: Include volunteers in planning and decision making.
  • Link: Volunteer roles are clearly linked to the mission.
  • Invest: Space, equipment and budget should be allocated as required.
  • Protect: Safety procedures and insurance should be in place to address liability.

Human Resources

Integration is a key concept in this human resource management approach. All staff are welcomed and treated as valued and integral members of the team, whether paid employees, students, or volunteers. All are given training and support to work effectively together. Policies and practices are applied fairly, and all are welcome to have input in planning and evaluation processes.

Infrastructure for Volunteer Involvement

The organization should adopt a policy framework and procedures that define and support the involvement of volunteers.

Policies often get a bad rap for limiting what can be done, but they are much-needed boundaries. Should just anyone be able to volunteer? Do volunteers know if they are permitted to speak to the media if approached? Do policies support inclusion, accessibility and diversity?

Save time and money by reviewing policies of other organizations but refrain from blindly adopting them. Rather, adapt them to the organization’s unique situation. Finally, review policies periodically to make sure they are being used appropriately and continue to be relevant.

The importance of the volunteer coordinator role cannot be overstated. Their position is vital to leveraging the potential hundreds of thousands of dollars of staff time available to the organization. The person in this role must have a clear job description and possess a diverse set of skills beyond just planning activities. This would include strong interpersonal and communication skills, understanding volunteer motivation, conflict resolution and the development of training, orientation, and evaluation materials. Workshops and seminars are affordable ways to build skills and knowledge and to get certification in volunteer administration.


“Volunteering is the ultimate exercise in democracy. You vote in elections once a year, but when you volunteer, you vote every day about the kind of community you want to live in.”

-Author unknown

How can an organization find volunteers that want to vote for the community they are trying to create? Essentially it is finding the right person for the right task. Further insights into that and the related standards of practice will be covered in part 2…

Resources

Volunteer Canada: The Canadian Code for Volunteer Involvement, Putting the Code into Action, and Code Audit Tool

CVAcert.org – Council for Certification in Volunteer Administration

Vmpc.ca – Volunteer Management Professionals of Canada

Volunteer Manitoba

Psychology Today: Why Do Volunteers Live Longer?


Better Together: Introduction

Photo by ray sangga kusuma on Unsplash

Have you ever attended an event where the speaker asked for volunteers? Or been asked by your child’s dance class or hockey club to give of your time for their fundraiser? What motivates people to volunteer? While those examples might highlight a sense of obligation, often volunteering on a regular basis fulfills a desire for significance; to be part of something bigger than them.

Francis S. Collins, a scientist and author of the New York Times Bestseller about his experience mapping the DNA code, “The Language of God”, says that moral values and altruistic behavior are things which set humans apart from the rest of the organisms on our planet. While science has not found evolutionary benefit to our desire to help others, it makes humans unique. Winston Churchill, considered one of the 20th century’s most significant figures, once said, “We make a living by what we get, but we make a life by what we give.”

Benefits

Not only does volunteering make the world a better place, but volunteers often have higher life satisfaction, less psychological distress and longer lives! Seniors may find that satisfaction in leaving a legacy. A high-school student, on the other hand, may volunteer to learn new skills and to gain experience for their resume or to earn a high school credit.

Since volunteering is a relationship-based activity, it promotes respectful interaction between different groups in the community. It also promotes a sense of belonging and shared identity.

People are most likely to invest passionately in people close to them. They understand the needs of their own community best. Because of this alignment of motivation and local knowledge, local volunteer work can provide great benefits.

Volunteers extend the reach and effectiveness of organizations. Siloam Mission in Winnipeg, which provides services to alleviate homelessness and poverty, says that volunteers are a vital staffing resource.  They are the connecting point, offering their smiles and energy for meaningful relationships with clients. Organizations frequently record an estimate of volunteer hours in their financial statement notes, emphasizing the real value that volunteers contribute.

Fair market value

It can be difficult to determine the fair market value of a volunteer. However, Statistics Canada data shows that in 2018, over 12.7 million people volunteered more than 1.6 billion hours across our nation for charities, non-profits and community organizations. Donorbox.org, a company which provides online fundraising software, claims that the average value of an hour volunteered is $25.43. That is a total annual value of $40.7 billion across Canada.

Therefore, volunteer human resources are not “low-skilled” or “free labor.” That sort of thinking sets the stage for an organization to expect and tolerate volunteers performing at a mediocre level. Recognize that volunteers are an investment that requires both time and money. Empowering volunteers by organizing and training them well and keeping them accountable will pay huge dividends in long-term success! In interviews, conducted by Plains Edge with volunteer coordinators of local charities, the need to manage volunteers well was highlighted again and again.

Non-profits require that their corporate directors, who are usually volunteers, be skilled professionals and be respected and recognized because of the responsibility they carry. The organization should invest much and expect much from all volunteers.

Current challenges

Unfortunately, the COVID-19 pandemic has created some unique challenges for non-profits who rely heavily on volunteers. Many organizations have had to shut down, adjust operations or use current technology and infrastructure to pivot services to online offerings. Donations may have declined, or technology may be outdated. Many are struggling to find a new way to communicate strategically with volunteers and patrons. While the situation is disconcerting, the crisis also brings opportunities to think intentionally about how the organization operates.  Good management of volunteers is now more important than ever!

The next three articles will focus on designing, implementing, and sustaining an effective volunteer program.